{"id":855,"date":"2014-07-23T11:09:34","date_gmt":"2014-07-23T09:09:34","guid":{"rendered":"http:\/\/latelierdediablotin.fr\/WordPress3\/?p=855"},"modified":"2015-11-28T14:20:57","modified_gmt":"2015-11-28T13:20:57","slug":"lhistoire-en-jaune","status":"publish","type":"post","link":"https:\/\/latelierdediablotin.fr\/WordPress3\/lhistoire-en-jaune\/","title":{"rendered":"L’histoire en jaune !"},"content":{"rendered":"

Tiens, on est en \u00e9t\u00e9 et les cyclistes roulent autour de la France : \u00e7a va donc parler v\u00e9lo et maillot jaune sur ce blog ? Que nenni, pour cela, il vaut mieux se rendre ici<\/a><\/strong>, avec parfois de v\u00e9ritable p\u00e9pites bien \u00e9crites !<\/p>\n

\"LogoDGG\"<\/a>\u00c7a va plut\u00f4t causer logo, graphisme et histoire (par le petit bout de la lorgnette…). Encore que, l’analogie avec le v\u00e9lo pourrait \u00eatre pertinente : si le maillot jaune vient marquer le leadership dans le Tour de France, la fameuse \u00ab\u00a0\u00e9tiquette jaune\u00a0\u00bb consacre l’\u00e9diteur leader en mati\u00e8re de disques de musique classique -ventes r\u00e9alis\u00e9es d’une part, notori\u00e9t\u00e9\u00a0et image de marque d’autre part-. Et pourtant, si la couleur jaune -ancien logo sur fond jaune, bandeau\u00a0jaune horizontal ou vertical sur chaque pochette- fut tr\u00e8s vite adopt\u00e9e par la marque -de m\u00eame que le bleu pour Decca ou le rouge, plus tard pour EMI\/HMV-<\/em>,\u00a0l’utilisation de ce nouveau logo\u00a0n’\u00e9tait pas gagn\u00e9e\u00a0d’avance !<\/p>\n

\"CARTOUCHE\"<\/a>Le fameux logo n’est en effet paru qu’en 1959<\/strong>, et, au d\u00e9part, il a fait fuir les graphistes attitr\u00e9s de la marque : pensez-vous, l’utiliser au sein d’un cartouche qui occupe \u00e0 lui tout seul pr\u00e8s d’un quart de la surface de la pochette d’un disque m\u00eame en format 30X30, \u00e7a ne laisse plus gu\u00e8re de place \u00e0 la cr\u00e9ativit\u00e9 ! Ce cartouche, \u00e0 l’imitation des frontons grecs, devait symboliser le classicisme et le prestige : tous les albums 33 tours en furent orn\u00e9s -. Les coffrets, pour leur part, ne portaient que le logo du label, relook\u00e9 lui aussi.\u00a0L’utilisation syst\u00e9matique de la fonte Garamond<\/a><\/strong>, en capitale ou en italique, rajoutait au prestige de l’ensemble.<\/p>\n

Il a donc fallu adapter les anciennes cr\u00e9ations, avec plus ou moins de r\u00e9ussite -quelques exemples ci-dessous, class\u00e9s pour chaque disque strictement dans l’ordre de leur parution-<\/em>, avant de retrouver, par le biais de jeunes cr\u00e9ateurs, de nouvelles fa\u00e7ons de faire, qui passaient de plus en plus par la photo des artistes de la marque jaune en pochette, tout simplement : l’arriv\u00e9e de signatures prestigieuses, au m\u00eame moment -Karajan, Gilels, Richter, O\u00efstrakh, Ferras, puis Bernstein un peu plus tard-, facilita bien les choses !<\/p>\n

\"DGG1\"<\/a><\/p>\n

\"DGG2\"<\/a><\/p>\n


\n<\/a>\"MugDGG\"<\/a>Aujourd’hui, le cartouche a disparu des pochettes maison, ne reste que le fameux logo jaune, si c\u00e9l\u00e8bre et largement utilis\u00e9 au-del\u00e0 du monde de la musique classique, puisqu’on peut le retrouver sur les objets les plus usit\u00e9s au quotidien : la ran\u00e7on de la gloire !<\/p>\n","protected":false},"excerpt":{"rendered":"

Tiens, on est en \u00e9t\u00e9 et les cyclistes roulent autour de la France : \u00e7a va donc parler v\u00e9lo et maillot jaune sur ce blog ? Que nenni, pour cela, il vaut mieux se rendre ici, avec parfois de v\u00e9ritable p\u00e9pites bien \u00e9crites ! \u00c7a va plut\u00f4t causer logo, graphisme et histoire (par le petit […]<\/p>\n","protected":false},"author":667,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[99,86,74],"class_list":["post-855","post","type-post","status-publish","format-standard","hentry","category-au-jour-le-jour","tag-dgg","tag-discotheque","tag-hifi"],"_links":{"self":[{"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/posts\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/users\/667"}],"replies":[{"embeddable":true,"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":0,"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/posts\/855\/revisions"}],"wp:attachment":[{"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/categories?post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latelierdediablotin.fr\/WordPress3\/wp-json\/wp\/v2\/tags?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}